Pioneering? ...Nobody
said it would be easy!
1974-1976 Avanti of Phoenix and Scottsdale are opened and they are an immediate
success! The first restaurants to offer European inspired cuisine like,
Escargot, Octopus salad, Carpaccio and Fresh made Italian Pasta (it was
known as spaghetti in those days). The Avanti partners found the desert
a challenging place to finding the ingredients needed for their dishes
and went to the extreme of flying in fresh East Coast seafood daily and
growing their own herbs and some produce (a habit that continues even
today)! Almost 25 years old, Avanti Restaurants continue to be a Valley
tradition still owned by two to the original partners, Angelo Livi from
Florence, Italy and Benito Mellino from Sorrento, Italy.
1976 Avanti Catering debuts with the Grand Opening of the New Scottsdale Air
Park Cessna & Piper airplane dealership. Today catering events range
from intimate parties that are supervised personally by the owner's to
large events like: Super Bowl XXX, The Barrett Jackson Antique Car Show,
The Phoenix Open and The Arabian Horse Show.
The Go-Go 80's!
1983 The Avanti partnership opens a splashy, contemporary café called
PREGO (meaning welcome, you're welcome). A favorite hang-out for the local
jet set crowd, models, powerful business icons, sports figures and celebrities.
The concept PREGO takes off! The Avanti partnership is the first to offer
up scale casual dining in the Phoenix area. A place you could wear blue
jeans at, drink champagne and eat a wood fired gourmet pizza. Later this
concept was sold.
1983 Avanti
of La Jolla opens. By popular demand the Phoenix market asks for an Avanti
in California. The sleepy beach community of La Jolla is the third Avanti
location. At this time La Jolla offers only hamburger and pizza joints.
Avanti is the first to introduce fine continental dining to this area.
The success is overwhelming and soon Avanti is the spot not only for vacationing
Phoenicians, but Californians, the Hollywood set, and sports celebrities.
A young unknown by the name of Tom Cruise visits regularly, pretty cool
even then. This restaurant was later sold to one of the original partners.
Movin' on to the 90's
1990-1995 Avanti Trattoria at the Pointe Hilton opens. The largest Avanti to open
yet! A two story, 10,000 square foot building offering dining, dancing
and outdoor terraces with roaming downtown city views. The concept caters
to diners as a one-stop eat and party spot. After having a gourmet meal
upstairs in the dining room you could dance the night away downstairs
in the nightclub or a couple could enjoy a quiet after dinner drink on
the terrace. The menu offered contemporary dishes that were home style
in concept like: Grilled Polenta, Mashed Potatoes, Risotto, Bruschetta
and a bottle of infused olive oil on each table for guest to dip their
bread into. Restaurant is closed due to change in management of Hilton
Hotels.
1996 Avanti
has garnered numerous awards and accolades throughout its history including
America's Top Table Award from Gourmet Magazine.
The New Millennium! 2000-2003 Avanti enters the 21st century with newly remodeled and updated interiors.
In 2001, Avanti Scottsdale sold and today, both partners continue to
run Avanti Phoenix. Catering has expanded with 3 cater trucks and a
staff of over 20 employees. The new millennium has brought many positive
changes to Avanti and the successful establishment continues to grow
and evolve over the years.
2009 Avanti celebrates 35 year Anniversary!
Come
Help Us Celebrate!
Call for events and current specials... 602-956-0900